Whataburger

Whataburger is a regional fast food 

chain restaurant. Rite now, it's target audience is mainly located in Texas however the company is looking to expand its market.

 

Thus, our team solution was to inspire Whataburger stans to celebrate the special moments they missed and share their #Whatamoment on Tik Tok. 
 

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Tiktok Ad Storyboard

This is a mockup as to how the original Tik Tok would look like.
 

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Idea

Different Whataburger locations would feature POP advertising to bring awareness of the Tik Tok challenge.

Tiktok Mockups

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burger flex.png
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Gift Box Mockup

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Gif.GIF

At the end of the challenge, Winners with the most memorable Whatamoment would receive Gift boxes from the company to help them celebrate their moment.