Jaguar is a luxury vehicle brand that is widely known. The brief is to create an advertising campaign that will help promote Jaguar's first fully electric and environmental friendly car in the UK.
With this at hand, we decided to focus our campaign on the environment and use Jaguar’s name to our advantage. Our strategy was to put the car at “ the top of the food chain” and compare the car to a jaguar as it has speed, power, and agility.
As an art director in this project, I created a Jaguar advertisement for print and billboards. Additionally, I collaborated with our UX/UI designer to create mockups for a virtual reality (VR) experience that are featured in the presentation.